Launching 11th May · Cycle 01 Now Open

AEKUM · INDIA PERFORMANCE LEAGUE

Fitness in India gave you a physique. Nothing else.

No recognition. No ranking. No earning system behind your effort. Nothing you built was ever counted. Until now.

₹1 Crore prize pool · held in escrow · verified before Cycle 01 opens.
₹1 Crore

Prize Pool

6,800

Challengers Win

427

Selected Creators

600+

Gym Partners

THE SYSTEM

Five pillars. One system.

Remove any one pillar. The system does not exist.

I

The League

Six exercises. National leaderboard. Verified scoring. ₹1 Crore prize pool. One combined leaderboard — all genders, gender-adjusted scoring.

II

The Nutrition

PRE · INTRA · RECOVERY · HYDRATION. Four products. Himalayan ingredients. Under 80 kcal. No artificial sweeteners. Every phase covered.

III

The Earning

Five income streams from Day 1. Prize money. PPV earnings. Referral income. Product commission. Featured bonus. All running simultaneously.

IV

The Network

100 Elite Gym Partners. 500+ Standard Gyms. 427 selected Creators. One national community built on verified performance.

V

The Agreement

Government notarized. Stamp paper. Legally binding. Every participant — Challenger, Creator, and Gym Partner — signs before Cycle 01 begins.

You are not joining a brand campaign. You are entering a system.
See the full system →
THE NUMBERS

Verified. Signed. In escrow.

Every number below is confirmed before Cycle 01 opens.
Not projected. Not just promised. Verified.

₹1 Crore Total Prize Pool Held in escrow before Cycle 01
6,800 Challengers Win Not one winner. 6,800.
427 Selected Creators Invitation only. Cycle 01.
600+ Gym Partners 100 Elite + 500 Standard
₹50 Lakh Challenger Prize Pool 6,800 challengers win
₹20 Lakh Creator Prize Pool 25 creators win
5 Streams Earning Paths All running from Day 1
RANK
CATEGORY
PRIZE
Rank 1
Challenger
₹10,00,000
Rank 2
Challenger
₹5,00,000
Rank 3
Challenger
₹3,00,000
Rank 1
Creator
₹3,00,000
Rank 1
REFERR Pool
₹2,00,000
See complete prize breakdown →
Prize money is held in a verified escrow account before Cycle 01 registration opens.
Not a promise. Not a projection. Already there.
BUILT TO BE TRUSTED

Not just believed. Verified.

Any brand can make a promise. AEKUM built a system that makes promises unnecessary.

01

Prize Money in Escrow

₹1 Crore is confirmed and locked in a verified escrow account before Cycle 01 registration opens. Not a promise. Not a projection. Already there.

Verified before registration opens

02

Written Agreements

Every participant receives a signed written performance agreement before Cycle 01 begins. Your rights, earning streams, and prize eligibility are documented. Not assumed.

Government notarized · Stamp paper

03

In-Person Verified Scoring

Every score is verified physically by gym staff on Challenge Day. Nothing is self-reported. Nothing is submitted remotely. The leaderboard cannot be gamed.

Signed score sheet · Uploaded within 48h

EVERY OTHER BRAND

Prize pools announced after launch

Verbal promises, no documentation

Self-reported scores, no verification

No legal binding on any participant

VS
AEKUM

₹1 Crore in escrow before registration opens

Notarized written agreement for every participant

In-person gym staff verification on Challenge Day

Government stamp paper legally binding

AEKUM · CYCLE 01 · NOW OPEN

You trained for this. Now there is somewhere to put it.

Six exercises. One national leaderboard. ₹1 Crore in verified prize money. Your performance — ranked and rewarded for the first time.

₹1 Crore prize pool · held in escrow · verified before Cycle 01 opens.
AEKUM is a venture of ABES E-COM LLP