We didn't start with a plan. We started with a decision.
ABES is not a company in the traditional sense. It is an operating system built to own, build, and scale brands through creators, content, and compounding systems.
How ABES was built.
₹22,000 and a decision.
No office. No registration. No backup plan. Started selling Indian cosmetics on Amazon USA under the initials of two names — AB. Within the first month, potential was clear.
Found the product. Saw the gap.
Shilajit. A product India had been exporting for decades while the world marked it up 10x. We started selling it. It worked — fast.
ABES E-COM LLP — registered.
What started as two initials became a legal entity. ABES E-COM LLP registered under the Ministry of Corporate Affairs. The system had a name.
Himalixir. Our first brand.
We had been exporting quality abroad and supplying less to our own people. That had to change. Himalixir launched — premium Ayurvedic performance, built for India.
The ecosystem build begins.
9 ventures. Multiple brands. Creator infrastructure. Distribution systems. Everything compounds from here.
We were sitting in India.
Sending our best abroad.
Giving our own people whatever was left.
That was the moment ABES stopped being a hustle and became a mission.
Three beliefs. Everything else follows.
Build Systems, Not Campaigns
Long-term infrastructure over short-term hacks. Repeatable growth engines instead of one-time wins. A system that runs without you is worth more than a campaign that needs you.
Own Distribution, Don't Rent It
Every brand that depends on paid ads is renting its own customers. The moment the budget stops — the customer disappears. We build owned reach through creators, content, and compounding systems.
Control the Supply Chain of Attention
Not just selling products. Owning the creators who make the content, the platforms that distribute it, and the systems that convert it. Vertical integration of content and commerce.
I didn't come from money. I didn't come from a good phase.
I came from a point where something had to change — and the only person who believed that was possible handed me a chance I didn't deserve yet.
I took it.
In 2023, we started something small. No office. No funding. No plan B. Just a credit card, an idea, and the kind of urgency that only comes when you have something to prove.
It worked.
Not perfectly. Not smoothly. But it worked enough to show me that systems beat struggle — every single time.
Then I noticed something that bothered me. We were sitting in India. Selling the best we had to people abroad. And giving our own people whatever was left. I never had to go anywhere to see that. It was right in front of me the whole time.
That was the moment ABES stopped being a hustle and started being a mission.
Some things changed along the way. Some people left. Some plans took longer than expected.
I'm 24. Operating out of Bhopal. Originally from Patna. Still proving something — to everyone who needs to see it.
The ecosystem is being built. One brand at a time. One system at a time.
You'll see it when it's done.
We are still building. That's the point.
Most companies talk about what they will become. We are focused on what we are building — brand by brand, system by system, creator by creator.
Building brands, onboarding creators, testing systems.
Scaling what works. Cutting what doesn't. No noise.
Own the creator. Own the content. Own the conversion.
See what we have built so far.
Explore the Ecosystem